The SCAD CLC was a group of 18 creatives assigned to develop visual design-for-motion concepts for the televised coverage
of the FIFA 2018 Men’s World Cup in Russia. This collaborative assignment was led by Professors Austin Shaw and John Foerster. The original concept for my group, Team Firebird, was inspired by Russian folklore:
The tale of the firebird is about a son of a king who is on a quest to find and prove the existence of this mythical bird. When he finds the bird, he was able to obtain one of its feathers. This is a story of perseverance and glory. We felt this bore a brilliant resemblance to the players in the World Cup.
Within this group I helped illustrate, composite, and art direct. It was a thrilling opportunity to pitch these concepts to FOX Sports.
Team Firebird First Proposal Collaborators: Madeline Miller and Jamie Gray.
Team Firebird Final Proposal Collaborators: Obadah Al Jefri and Taylor Wall.